An Integrated Approach to New Food Product Development
Product details
| Management number | 231937025 | Release Date | 2026/06/18 | List Price | $113.04 | Model Number | 231937025 | ||
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Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference. Read more
| ASIN | B00OD4QFDK |
|---|---|
| XRay | Not Enabled |
| Format | Print Replica |
| ISBN13 | 978-1420065558 |
| Edition | 1st |
| Language | English |
| File size | 12.6 MB |
| Page Flip | Not Enabled |
| Publisher | CRC Press |
| Word Wise | Not Enabled |
| Print length | 503 pages |
| Accessibility | Learn more |
| Publication date | June 24, 2009 |
| Enhanced typesetting | Not Enabled |
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